Had to learn more about YouTube ads and Watched the video and made notes – so read carefully below and if you love watching videos on YouTube … watch the whole video!!!
Enter google ads, click create campaign and click Expert mode
Select: Brand awareness (for skip able ad) but hold on…
BETTER: product and brand consideration < this allows you to choose an influence consideration!
Click Video Ads
Select Skipable in screen ads
Enter campaign name and budget
Check As soon as possible
Enter Start and end date – just in case you can’t access the campaign for any reason and to make sure it will stop!
In the Networks Table
Select: Show Ad Only on YouTube
BETTER: select search results < for consideration Ad campaign!
Select your preferred language(s) and countries
Select standard In inventory
Give your ad group a name “my awesome sound audience” or “genre audience”
Tip: check your Spotify Apple Music for Artists, Amazon for artists, YouTube Analytics and other databases to get a good preselected audience already showing interest in your music
Enter your keywords that match your video
YouTube Analytics and Google Analytics maybe already show you some!
Optional- Step 11
Enter a bands name similar to your sound and get Placements only on those YouTube channels
Choose target cpm
Your Bidding budget per 1000 impressions
You may start with a high amount and lower the amount after you see how much the click to your video actually cost you.
Add the link to your YouTube video!
Use the same url for display and destination-people like to know they stay on the same platform and choose skippable YouTube ad – BETTER: select Discovery Ad!
Tip: If your artist name and title of your new release don’t speak for themselves …come up with video title that describes a mood or a bit of a story about what feeling flows with the song, what scenery, well – what shift your audience will make while watching your video 🙂 People will choose to watch your video all by their own power of decision making!
Enter an ad name
“My best track video” and click create campaign!
Let me know how your campaign performed!